Level 5 Intelligence

About

Level5i is a private investment vehicle through which Laurent Colard pursues entrepreneurial opportunities in the enterprise software, ecommerce and professional services sectors.

Key areas of focus include:

R&D: Research and experiment with the latest technologies to understand potential commercial applications and cost of development.
Market Research: Deep dive into industry and technology shifts in selected sectors to identify commercial opportunities.

Incubation: Design and prototype MVP solutions to assess viability and collect feedback from prospective customers.
Startups: Start new companies to pursue commercial opportunities validated through the incubation process.

Investments: Explore angel investment opportunities and participate in relevant private investment funds (venture capital / PE).

Advisory: Provide consulting services and take advisory / board member positions with companies that can benefit from my prior experience and functional expertise.

Professional Expertise

My professional journey to date has allowed me to develop a broad set of business and technical skills, including:

Software-as-a-service design, development, go-to-market and support
Algorithmic media planning and optimization
Digital media reporting and analytics (including reporting APIs, warehousing and dashboarding)
Attribution measurement (MMM, MTA, last touch, composite etc.)
Audience measurement (with a focus on linear TV and CTV)
Scaled customer success and client delivery leveraging automation, AI and offshoring
Customer-facing enterprise sales and working with a scaled sales organization
Early-stage startup from inception to exit (Elsy)
Late-stage startup scaling go-to-market and delivery (VideoAmp)
Complex global enterprises with highly matrixed organizations (GroupM and Accenture)
SaaS, management consulting, media agency and measurement companies
Global experience in Europe, Asia Pacific and USA

Contact

If you would like to get in touch to discuss potential joint opportunities, please feel free to reach out through my LinkedIn profile.